Author » Stephanie GrangaardResearch Analyst

Just your average Thursday

Posted by Stephanie Grangaard on Thursday, May 03, 2012 at 2:47 PM  |  More From This Author »
Sometimes the research department gets stir-crazy. Mike needed to have some fun - he may have dove too deep into that last spreadsheet.Mike the researcher, having some Flynn Wright fun

When Big Ideas Happen

Posted by Stephanie Grangaard on Friday, March 30, 2012 at 5:40 PM  |  More From This Author »
Here at Flynn Wright we have a lot of BIG ideas. We pride ourselves on being collaborative, sharing concepts and thinking up campaigns to blow our clients' minds. Sometimes, our ideas are so BIG they refuse to fit on paper. Which is why, as you'll see below, new employee Andy Ireland decided his AIB plan deserved an office wall. Maybe that is precisely why our office walls are glass. It sure is perfect for those brainstorming sessions that need some space.

Andy Ireland Brainstorming for AIB

Check out the website re-design we did last year for AIB: www.AIB.edu

Flynn Wright Prepares to Host Rotary Club of Des Moines

Posted by Stephanie Grangaard on Thursday, March 29, 2012 at 5:24 PM  |  More From This Author »
a few weeks ago, Flynn Wright was graciously given the privilege to host the Rotary Club of Des Moines.
So we dug right in and started planning the event -- and now the day has arrived. Around 11:00am this morning plans were confirmed. It started with re-arranging the furniture and a light cleaning. At approximately 3:30pm, the sound system was in place and signs of a bar appeared. By 4:00pm, Americana's catering stations were ready for food and the mustache booth was in working order. Now at 4:30pm, I'm pleased to give you a sneak peek of all that we've got in store for this evening's festivities.

Cocktail Tables & Mingling Area


Andy Flynn


Flynn Wright's Recent Work


Mustache Station

...as we promised, the mustache station is up and running

A big thanks to the Rotary Club of Des Moines!

Mediacom Video Shoot

Posted by Stephanie Grangaard on Tuesday, March 13, 2012 at 4:16 PM  |  More From This Author »
Inside the Agency: Video Shoot at Flynn Wright's Downtown Offices
Mindy, the new spokeswoman for Mediacom is here at Flynn Wright preparing for a video shoot. The video crew is here, the lighting is up and the teleprompter is running. Today we thought we would do something different and show all our readers a sneak peek of what goes on behind the scenes during a video shoot.

Mediacom, Commercial shoot, video shoot, flynn wright, advertising, Mindy
Mindy is running through her lines for a new Mediacom online video.

Mediacom, Commercial shoot, video shoot, flynn wright, advertising, Mindy
The makeup artist checks Mindy's hair before filming begins.


Smartphone Use in Des Moines

Posted by Stephanie Grangaard on Wednesday, February 22, 2012 at 10:52 AM  |  More From This Author »
In 2011, Flynn Wright’s MarketWatch omnibus asked a few questions to help us learn more about the digital landscape of Des Moines metro residents. In August, we asked a set of questions which helped us determine the percentage of Des Moines metro residents who consider themselves regular Facebook or Twitter users (see blog post). In December, we asked a second set of questions which helped us determine smartphone ownership and use in households that were not cell-only. Then, we asked those who owned and used smartphones if they had downloaded an application in the past six months. Here is what we found.

Do you personally own and use a smartphone?
Smartphone ownership in Des Moines

In the past six months have you downloaded an application, or app, to use on your smartphone?
application or app downloads among Des Moines smartphone owners
Approximately 20 percent of households, who are not cell-only, own and use a smartphone. This finding was strongest among the 35 to 54 age group and it was also stronger among males than females. According to a study published by the Pew Internet & American Life Project in July of 2011, 83 percent of U.S. adults own some type of cell phone and 35 percent of all adults own smartphones. Des Moines metro residents are not far behind the national numbers when it comes to smartphone adoption and usage.

Leveraging Smartphone Usage
Twenty percent of the Des Moines metro population is walking around with smartphones. They are checking email, surfing the Internet, playing games and searching for directions. Here are some easy ways for businesses to stay on top of the smartphone trend:
  • Use Google Analytics to monitor the percentage of mobile visitors on your website and see what they're accessing
  • Utilize Google AdWords click-to-call feature and make it more convenient for smartphone users to call your business
  • Test how your website displays on different cell phone platforms, especially if Google Analytics shows a high volume of mobile visits from that cell phone operating system
  • Connect your business with local customers and keep your places page updated


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