Category »Marketing

Des Moines Pinterest Stats

Posted by Stephanie Grangaard on Thursday, January 31, 2013 at 9:27 AM  |  More From This Author »
Today, we are providing you the most recent stats on active Pinterest users in the Greater Des Moines area.   Pinterest is a great way to reach younger demographics and females. Approximately 15 percent of area residents are actively using Pinterest. You can download the full report in PDF form here. 

Des Moines Pinterest Users 2013
Age Pinterest Users Des Moines
Des Moines Pinterest Stats Gender
Des Moines Pinterest Household Income

Additional Demographic Information
  • Approximately 46 percent of Pinterest users live in a household with kids under the age of 18
  • Approximately 71 percent are married
  • Approximately 35 percent live in a cell phone only household
  • Approximately 62 percent own a smartphone

Des Moines Twitter Stats

Posted by Stephanie Grangaard on Monday, January 28, 2013 at 5:54 PM  |  More From This Author »
If you are just tuning in, this is post number two in a series of posts where we give you tidbits of information to help build your social media strategy. Today's topic is Twitter. Consider integrating Twitter into your social media efforts if you are targeting males or higher income households, but not if you are going after individuals over the age of 55. Be sure to do additional research about your audience's online presence as only nine percent of Greater Des Moines residents are actively tweeting.  You can download the full report in PDF form here. Des_Moines_Twitter_Stats_2013

Approximately nine percent of Greater Des Moines residents consider themselves active Twitter users. The majority of these individuals were male (63%. The 35 to 54 age group made up the strongest percentage of users (41%) and Twitter users tended to be from households with incomes greater than $75k. 



Additional Demographic Information

  • Approximately 51 percent of Twitter users live in a household with kids under the age of 18
  • Approximately 30 percent are single
  • Approximately 44 percent live in a cell phone only household
  • Approximately 81 percent own a smartphone
Come back tomorrow for information about Pinterest.

Des Moines Facebook Stats

Posted by Stephanie Grangaard on Monday, January 28, 2013 at 11:53 AM  |  More From This Author »
Alright folks, here it goes. According to our fourth quarter MarketWatch study approximately 46 percent considered themselves active users of Facebook. You can download the full report in PDF form here. 
Des Moines Facebook Stats 2013

Facebook Age

Facebook_Gender
Facebook Household Income

Additional Demographic Information
  • Approximately 44 percent of Facebook users live in a household with kids under the age of 18
  • Approximately 71 percent are married
  • One out of three lives in a cell phone only household

Was that what you expected for active Facebook users in our area, was it higher or lower? Feel free to discuss below and check back tomorrow for Twitter stats. 


Des Moines Social Media Stats

Posted by Stephanie Grangaard on Monday, January 28, 2013 at 11:07 AM  |  More From This Author »
With our most recent MarketWatch results, we aim to give you insight that will help plan an effective social media strategy. Each day this week, look forward to a blog post detailing our findings from one of the four social media questions we asked Greater Des Moines residents:
  1. Do you consider yourself an active user of Facebook?
  2. Do you consider yourself an active user of Twitter?
  3. Do you consider yourself an active user of LinkedIn?
  4. Do you consider yourself an active user of Pinterest?
We chose to frame these questions so that we could understand how many people were actively engaged in each social media channel. Think about how many accounts you may have for different social sites (Tumblr, Instagram, Google+, YouTube, Foursquare, new Myspace, etc.) and then consider which sites you actually use. I have a feeling those numbers vary wildly. I have an account for every social media site I know of (it's part of my job) but that isn't what marketers necessarily care about. Marketers want to know where their clients' target audiences reside on a regular basis. They want to use their time building a client's reputation on a social media site where the target audience is actively engaged. Be sure to check back tomorrow for the first post about Facebook users and their demographic make-up. 

In the meantime, what percentage of Greater Des Moines residents do you think consider themselves active users of Facebook, Twitter, LinkedIn or Pinterest? Stay tuned, the results may surprise you. 

We have a number of clients who participate in MarketWatch each quarter to evaluate Top of Mind Awareness and other metrics like ad recall. Every so often we include extra questions in the study so that we can share them with you. Three-hundred random Greater Des Moines residents participate in MarketWatch via cell phone and land line telephone each quarter. The demographics of the participants are representative of the most recent census findings for Des Moines, IA. 

When Big Ideas Happen

Posted by Stephanie Grangaard on Friday, March 30, 2012 at 5:40 PM  |  More From This Author »
Here at Flynn Wright we have a lot of BIG ideas. We pride ourselves on being collaborative, sharing concepts and thinking up campaigns to blow our clients' minds. Sometimes, our ideas are so BIG they refuse to fit on paper. Which is why, as you'll see below, new employee Andy Ireland decided his AIB plan deserved an office wall. Maybe that is precisely why our office walls are glass. It sure is perfect for those brainstorming sessions that need some space.

Andy Ireland Brainstorming for AIB

Check out the website re-design we did last year for AIB: www.AIB.edu

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