We're not so concerned with who wins the game on Sunday. We're more concerned about who has the best commercial. And you can help decide!
Again, we've teamed up with Harvest Research Center to determine who will have the most memorable commercial. Will it be Doritos, Volkswagen, Coca-Cola or will someone else claim the top spot? The Big Game Advertising Survey will help us decide.
Make sure your opinion gets heard by registering for the Big Game Advertising Survey. You could win one of five $100 VISA gift cards.
In the meantime, check out Honda's early released Ferris Bueller spot.
We're one of three agencies opening our doors to AMA Iowa Chapter members and students for this years Agency Crawl. Be sure to
register for the crawl and come see us along with Catchfire Media and Lava Row. This is the last time you'll see us in our current pad before we move
here!
In 2011, Flynn Wright’s MarketWatch omnibus asked a few questions to help discover the use of social media among Des Moines metro residents. The first question we asked helped us determine the percentage of Des Moines metro residents who consider themselves regular Facebook or Twitter users. The second question asked those regular Facebook and Twitter users if they had "liked" or "followed" a local Iowa business in the past six months.
Do you regularly use social media sites such as Facebook or Twitter?
In the past six months have you liked, become a fan of, or followed a local business in Iowa on one of these social media sites?
Approximately
35% or 197,017* of Des Moines metro area residents reported regularly using Facebook. In addition,
10% or 56,290* reported regularly using Twitter. Among these Facebook and Twitter users, approximately
two out of every five or roughly 109,000* have started a social relationship with a local Iowa business in the past six months.
*Numbers are based of the 2010 Census Bureau statistics for the Des Moines Metropolitan area.Facebook, Twitter and Your BusinessUnderstanding the Des Moines metro social media usage statistics, we ask local Iowa business', what are you doing to grow your social audience? I often see commercials that encourage viewers to like a company's Facebook page. Other companies use print ads, outdoor and radio spots that ask their audiences to become a fan of their business in exchange for a chance to win concert tickets or have their kitchen remodeled. Has your business run any similar promotions? And if so, which type of call to action has worked the best for you in the past; contests, challenges, giveaways, sweepstakes?
What is our MarketWatch omnibus study?This research tool employs an established sample size and demographic model which allows results of Flynn Wright’s MarketWatch study to be reliably projected on the market as a whole.
Since 2001, Flynn Wright’s MarketWatch omnibus study has provided evaluation of brand awareness and ratings for the business-to-consumer market within the Greater Des Moines area. Gender, age and income breakouts for the second quarter reflect the most recent available U.S. census data. A sample of approximately 300 individuals has been surveyed throughout Polk County and the immediately surrounding ZIP codes. Surveys were conducted through computer-aided phone interviews (CATI) during June of 2011.
Good morning Des Moines! Could we ask for any better weather to enjoy the arts this weekend? By the looks of it right now, I would say definitely not.
Besides checking out the artwork from all the local and national artists, here's what I recommend seeing at the
Des Moines Arts Festival this weekend:
- Live music – there are some seriously awesome music acts this year:
ScarsOn45 play at 7pm Friday, The Smithereens follow at 8pm. On Saturday check out Silent Agency at 1:30pm, Modoc at 6pm and The Envy Corps at 8pm. - Performance Art:
Get blown away Friday night at 5pm with the stunt show by
Project Dynamite and then again Saturday at 5:45. Sunday's Des Moines Poetry slam at 11:30am could be awesome or disastrous, so that makes for some fun. - Interactive Arts:
Join Bank of America and the Des Moines Art Center to create a 30' by 25' inverted ice cream cone using brightly colored recycled
plastic bags. Also, share your creative
side by painting a picket fence assembled around the
Blitz Build house. If you have kiddos get them entered in the coloring contest for a chance to win a $25 gift card to spend on the art supplies. - Interrobang Film Festival:
Check out the Interrobang Film Festival, to view 52 independent films on-site in the south wing of the
Des Moines Central Library.
Most of all have fun this weekend! Enjoy the weather and enjoy the arts in one of the most beautiful settings in all of Des Moines.
The word is out that we're moving to a new state of the art facility in downtown by the end of the year. You can read more about the building located across from the John and Mary Pappajohn Sculpture Garden in
the Des Moines Register or
Business Record.
But here is what we're most excited about with the new space:
- Downtown. Can't say it enough. While we're on the outskirts of it right now, to be in the heart of it will be awesome.
- The view. We will have the privilege of looking out at this every day.
- New workspace. While we're at the beginning of space design we're pretty excited about creating opportunities for our talented people to work closer with spaces designed for teamwork.
- Pride. We're sure this space is going to give all of us a real sense of pride for where we work and what we do.
- Wow factor. We work with the best clients and we want these clients and future clients to feel wowed when they step in our doors. We're the real deal and we want them to know they deserve it.
- Hub-bub. I had a chance to eat at the Jimmy John's over there last week and realized we're going to be right in the hub-bub of activity. Within walking distance we'll have restaurants, the library, the sculpture garden, coffee shops, shopping and much more.
- Parking. We have it now, but to have easy parking at the new spot is more icing on the cake.