Facebook and Twitter Stats for Des Moines

In 2011, Flynn Wright’s MarketWatch omnibus asked a few questions to help discover the use of social media among Des Moines metro residents. The first question we asked helped us determine the percentage of Des Moines metro residents who consider themselves regular Facebook or Twitter users. The second question asked those regular Facebook and Twitter users if they had "liked" or "followed" a local Iowa business in the past six months.

Do you regularly use social media sites such as Facebook or Twitter?


In the past six months have you liked, become a fan of, or followed a local business in Iowa on one of these social media sites?

Approximately 35% or 197,017* of Des Moines metro area residents reported regularly using Facebook. In addition, 10% or 56,290* reported regularly using Twitter. Among these Facebook and Twitter users, approximately two out of every five or roughly 109,000* have started a social relationship with a local Iowa business in the past six months.
*Numbers are based of the 2010 Census Bureau statistics for the Des Moines Metropolitan area.

Facebook, Twitter and Your Business
Understanding the Des Moines metro social media usage statistics, we ask local Iowa business', what are you doing to grow your social audience? I often see commercials that encourage viewers to like a company's Facebook page. Other companies use print ads, outdoor and radio spots that ask their audiences to become a fan of their business in exchange for a chance to win concert tickets or have their kitchen remodeled. Has your business run any similar promotions? And if so, which type of call to action has worked the best for you in the past; contests, challenges, giveaways, sweepstakes?

What is our MarketWatch omnibus study?
This research tool employs an established sample size and demographic model which allows results of Flynn Wright’s MarketWatch study to be reliably projected on the market as a whole.

Since 2001, Flynn Wright’s MarketWatch omnibus study has provided evaluation of brand awareness and ratings for the business-to-consumer market within the Greater Des Moines area. Gender, age and income breakouts for the second quarter reflect the most recent available U.S. census data. A sample of approximately 300 individuals has been surveyed throughout Polk County and the immediately surrounding ZIP codes. Surveys were conducted through computer-aided phone interviews (CATI) during June of 2011.