iPhone, iPad and the Future of Email Marketing
Posted by Derek Pine on Friday, May 28, 2010 at 8:18 AM | More From This Author »
Eight months ago we introduced MailStorm (Flynn Wright’s email marketing software) to our clients. In that time a group of clients has implemented it, and we've sent out more than 200,000 html emails through the system. Those that have used it, LOVE it. It's easy to use and it provides great reporting that’s second to none. In December I wrote a post entitled The Email Marketing Comeback of 2010 to explain this software and how we utilize it.
But that’s besides the point of this post. What I want to explore is how the iPad and iPhone are changing the future of email marketing.
I was surprised when the iPhone grew to more than 5% of the email client market within a year of its release. If the iPad experiences similar growth we'll likely see 15-20% of emails we send through MailStorm being opened by a handheld Apple product. That's not to mention Apple's computer software Mail, which could raise that number to roughly 30%. That's amazing!
Here's a little data we experienced
First off, email client usage on a particular email is going to be determined primarily by the composition of its list. We sent out emails for a client recently whose list is made up of young adults (ages 15-18). In this campaign, 26.2% of the email clients used were Apple products, with 15.4% of those being handhelds.
So why is this amazing?
I’m not trying to pimp Apple here (though I’m an avid user), but compared to every other web and desktop email client on the market, the iPad, iPod and Apple Mail interfaces are noticeably free of distractions. It's all about the content of the email. And when it's about the content of the email, your email gets noticed. When your email gets noticed, the result is higher click-through rates and more interactions with those users. Now that's amazing, isn't it?!
Flynn Wright's MailStorm is a slick system that makes creating beautiful emails simple and takes the hassle out of managing your lists while providing up-to-the-minute reporting on your campaign deliveries. Humbly speaking...it rocks! Contact us or send a message to @flynnwright on Twitter if you want more info.