mrkt ur biz thru txt
Posted by Robin McKinney on Thursday, August 26, 2010 at 8:17 AM | More From This Author »
I came across an article recently that said the average cell phone subscriber now sends/receives an average of 357 text messages per month compared to 204 phone calls. As an avid texter, this is not a surprising statistic. With my friends, texting is the most common form of communication. Frankly, I have almost forgotten what my ringtone even sounds like.
So what does this mean for the future of advertising? And what companies are already having success with text message marketing?
According to Nielsen, approximately 200 million of the 250 million wireless subscribers have text messaging capabilities on their cell phones. For those of us in the industry, that means we now have a much more personal and interactive way to communicate with our target customers. Everything from TV shows, cars, soda and deodorant are being promoted through text message. Nielsen found that 16 percent of texters in the U.S. see some form of text message advertising each month. Of those, 45 percent say they have actually responded in some way.
Coca-Cola has been using text message marketing for its “My Coke Rewards” program with great success. The mobile portion of their campaign allows consumers to enter their codes/points via text message.
Ashley Furniture is another example of a company having success with text message marketing. They sent 6,000 text messages to existing customers and 29,000 emails to the general public promoting a four-day “secret sale” at their local store. The text messages outperformed the email with almost 63 percent of the revenue generated from the sale being attributed to the text message coupon.
What’s your company doing to take advantage of this mobile marketing trend?
Who Is Texting?
Plus:
- 21.1% of texters have a household income between $75,000 and $100,000
- 33% of 25- to 34-year-olds and 26% of 35- to 44-year-olds have opted to receive text messages from a company
- 60.2% of 25- to 34-year-olds and 46.2% of 35- to 44-year-olds have received some form of marketing message via text message