Are You Buzzing?

This post, in some respect, is going to be the most egotistical post ever. But it's a blog and in its very nature carries some ego, right? Be honest. But for the record, I am only trying to exploit my ego to prove a point. And in order to do that I need to wade through it.

So here it goes.

Google me. Seriously, Google my name "Derek Pine." The second link below my Twitter account is a link to Flynn Wright. Which means, you already are! Googling me, that is. While recently looking through some site statistics for the last quarter, we discovered that my name is the 7th most Googled phrase that leads to the site flynnwright.com.

Head begins growing… I'm thinking, that's freaking awesome! People are visiting us online purely on the basis of my name. And they are spending a significant amount of time on the site -- visiting a pretty significant amount of pages.

Head still growing… I should feel downright proud, eh?! And I am.

Epiphany… Holy crap, I am representing a company and creating a significant amount of buzz. 

Head shrinking… What the buzz am I saying?

Back to normal sized cranium… Here's the point. Do you create buzz? Do you realize the effects of your buzz? It's no mistake that I have purposely done things to position my "Google face." But I also know that it comes with a price. To some extent, I represent myself and my employer with everything I do. And as a result I am purposely aware of what I say and do online. I work to create buzz that is of value regardless of the ridiculous bio on my Flynn Wright culture page that my Googled name links too.

How about you and/or your business? Are you creating buzz? Are you aware of it? Do you like it? Are you shaping it? Take some time to Google your name or business name. If you don't like what you see, start taking steps to shape it. If you need help shaping it… you know who to call.