It's Commercial Time

Some would say it's time for some football. But in reality I think the Big Game has become much more of a commercial phenomenon than anything. Maybe it's because we're in the industry, but our office isn't buzzing about who's playing in the Big Game, even though a semi-local team is in it. It's more set ablaze with buzz about what we think this year's "big" commercial is going to be.

We've worked with Harvest Research Center to put together the annual Big Game Adverting Survey to gauge Iowan's reactions to the commercials. For the past two years, Doritos has been the fire-starter taking the top spot amongst our panel. In 2009, it was the "Chrystal Ball" spot, and in 2010, it was the "Keep Your Hands Off My Doritos" spot. It looks like Iowan's prefer their Big Game commercials to have a little humor.

As we look forward to gathering our results for 2011, we wonder if Doritos will be able to pull the hat trick and take top honors again. I'm hopeful some unforeseen contender is going to blow us away with a new advertising campaign that will be around for years to come instead of for just a short season of commercial runs. We'll see and wait with anticipation.

In the meantime, register to join the Big Game Advertising Survey panel. We've got some great prizes, including a grand prize of $250.