Every Family Rocks Campaign
Client: Employee & Family Resources
Date: 7/22/2009
Category: Campaigns

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The Challenge

Flynn Wright was the marketing partner for the first annual Every Family Rocks! Des Moines Family Music Festival, hosted by Employee and Family Resources. Our challenge was to give this event the look and position it needed to not only celebrate all types of families, but also create awareness for the EFR organization.

The Strategy

From producing the event logo and posters, to handouts, print ads, TV commercials, radio spots and a website, Flynn Wright rocked out the creative giving everything a playful, musical and family-friendly vibe. Our PR team was involved with the overall event management, as well as spearheading the promotional aspects of the event.

The Result

On Sunday, September 27, 2009, Every Family Rocks! made its debut at the Blank Park Zoo. An overwhelming 4,500 people came through the gates for a day of fun, music and activities, making this inaugural year an amazing success. The stage is definitely set for next year.