Reggie's Sleepout Event
Client: Iowa Homeless Youth Centers
Date: 11/10/2006
Category: Public Relations

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Iowa Homeless Youth Centers approached Flynn Wright looking for a public relations partner for the local launch of Reggie's Sleepout – an October event designed to raise awareness and funds for Iowa's homeless youth by inviting the public to sleep overnight in a box or sleeping bag at Drake Stadium. Our media relations efforts garnered more than $35,000 in media attention, heightening awareness for this now annual event.