Josephs Valentine's Day Campaign
Client: Josephs
Date: 2/14/2010
Category: Campaigns

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This year for Valentine's Day, Josephs featured an exclusive and affordable collection of modern sterling silver heart necklaces and bracelets. We utilized outdoor and print applications to showcase the jewelry, and sent an email blast to customers that provided information on the heart collection, other exciting gift options and a link to the Josephs website. The billboard and print campaign contributed to a 100 percent jump in the amount of Internet searches leading to josephsjewelers.com compared to the week before, while the overall website traffic jumped 84 percent the day the email blast was sent out.