What do you do if you’re a casino a few miles away from a major market where your much bigger competition exists? You make some noise.
Flynn Wright’s edgy, new multimedia campaign for Lakeside Casino does just that. Rather than “us, too” advertising, the campaign uses humorous and evocative headlines to present a facility “attitude” that focuses on its fun and friendliness. The result gives Lakeside Casino a self-effacing self-awareness that appeals to an upscale and younger clientele. It doesn’t overpromise, doesn’t hype and doesn’t take itself too seriously. It’s the casino to visit for fun and games.
The new campaign, which retains the “take a little trip” tagline trivializing travel time, is comprised of TV, radio, outdoor and print. A large number of headlines were developed in order to keep the Lakeside message fresh for the audience.