Flynn Wright

No other agency does as much ongoing research in the Des Moines area as Flynn Wright. That's because our geeks rule! Combined with years of experience, we really have an unparalleled perspective on the players and issues. Our motto: "Research before planning. Understanding before action." Tough, right? Well, think of it this way: without research there's no foundation for marketing. Without marketing there's no cool advertising. And without cool advertising, everyone's just rubbing aspirin-filled tubes on their foreheads.

Research Services

■Brand Evaluation

From strategy to execution, our research team is experienced in dealing with complex consideration sets surrounding brand evaluation. Based in large part on our deep roots in advertising and marketing, Flynn Wright has developed familiar-yet-customizable priorities tailored specifically to the needs of each evaluation project.

■Customer Segmentation

The intent of a true segmentation program is to deliver a highly tailored message to the right audience. Our approach is heavily researched and executed, with more than bucket demographic analysis and broad applications. From basic qualitative assessment to complex methodologies and enterprise-level solutions, Flynn Wright translates the complexities of customer data.

■Vibetrak™ - Online Perception Analysis

Perception analysis techniques from media testing to focus group analysis to concept testing have all been utilized to measure and deliver genuine consumer feedback through a real-time testing solution. Flynn Wright's trademark approach to perception analysis testing is a Flash-based web solution proven to deliver greater reliability, speed and flexibility.