Exile Brewing Company: Enjoy Your Exile
Before it was ready to make the leap to the beer aisle, Exile’s branding needed to be polished into something that would both stand out against the competition and lend consistency to the many beers in its repertoire.
Brewed for Sharing
Inspired by their immigrant history, Exile’s name is a tribute to not only the Tursi ancestors, but all the exiles who came to America in search of opportunity and a dream. The Statue of Liberty being the first to greet these settlers, her likeness is acknowledged on the brewery’s building and the packaging of its bottles and boxes.
Ultimately, the Tursis made Iowa home and have spent decades sharing family recipes and traditions. So it only seemed fitting that Exile also be produced exclusively for Iowans. And just like the beer is a blend of European tradition and Iowan hard work, the bottle packaging blends characteristics of Lady Liberty and our great state — down to the last details.
The Girl Next Door
When looking at Exile’s inventory of beers, one solid, common thread can be found — the girls. And it’s this common thread that is the very foundation of the brewery. When asked to create a look for the newest member of the bottled beer family, Flatbed Midwest Pilsner, we knew only the perfect blonde Iowa farm girl would do — that, and her favorite flatbed truck. A variety of pencil-sketched looks and poses resulted in a solid design for the next generation of core Exile beers.
Hide and Seek
Designed into the Exile logo is their Iowa roots.
Did You Know?
The “X” pattern used on all packaging is modeled after the Ellis Island window.
At Flynn Wright you will always find the beer fridge stocked with Exile.