Earl May: Grow Your Own Way

Launched in spring 2015, the “Grow Your Own Way” campaign was designed to resonate with a client base that varies widely in their needs, interests and experience levels.

You’ve Got Direct Mail

Using standard postcards, we developed a direct mail campaign that featured educational information on Earl May’s exclusive Lawn Care Programs and as well as special, time-sensitive coupons. Popular products selected with help from Earl May buyers and information on what gardeners should be doing right now ensured that the campaign connected with older, more experienced customers as well as younger shoppers that often need more guidance.

Direct Mail

Going Digital

A strategic digital effort with search, display, social and pre-roll elements penetrated the market, driving traffic to custom landing pages loaded with relevant tips, landscaping tricks and valuable printable coupons — and conversion tracking.

Digital Digital