Berkshire Hathaway Energy / Digital Branding
A digital brand with global reach.
Goal: In early 2014, MidAmerican Energy Holdings Company renamed itself Berkshire Hathaway Energy Company. Our goal was to create a new website that more accurately reflected the company’s position as a leader in the global energy industry.
Strategy: Work alongside the client to develop a strong digital presence. Use owned photography to accurately reflect the company’s diversified mix of businesses. Create unique visual assets to demonstrate the company’s scale and reach. And tell the story with a more a conversational tone for a better user experience.