Blank Park Zoo / Imagine That
A real conversation changer.
Goal: Address common misunderstandings about zoos, and shift the mindset of a millennial generation that does not fully understand how zoos play a critical role in the survival of our wildlife.
Strategy: Provide evidence of Blank Park Zoo’s positive impact by highlighting the work being done in the areas of preservation and conservation. Use real children’s voices and their drawings of real Blank Park Zoo animals to tell these important stories to the public.