Kemin / Positioning
The science of storytelling.
Goal: Kemin wanted a video that would position it as a leader in the ingredient manufacturing industry. In addition to living on the company’s website, the video would also be translated into multiple languages and used as a sales tool in more than 90 countries.
Strategy: Take the complex facts and stats behind Kemin’s groundbreaking innovations and craft a simple, beautiful story that highlights how the company impacts more than 3.8 billion lives every day. Use breathtaking visuals and masterful storytelling to communicate the company’s advancements in animal and health nutrition while accurately representing its diverse global customer base.