Project Description

Data driven to drive results.

Goal: Kum & Go, a progressive midwestern convenience chain, had launched a new mobile loyalty app to reward return customers. Looking to increase enrollment, the store set a goal to obtain 39,950 new rewards members between January 2016 and December 2017.

Strategy: To avoid a one-ad-fits-all strategy, we targeted individuals based on past purchase behaviors. By taking the guesswork out of our social and digital placements, we were able to incentivize enrollment by pairing offers with items that met the unique interests of each consumer. This allowed for greater efficiency and kept ads from becoming stale from overuse.