Mediacom / 1 Gigabit Launch
Introducing the nation’s fastest Internet.
Goal: To promote their $1 billion investment towards bringing their customers the nation’s fastest internet speeds, Mediacom wanted to generate earned media coverage (social and broadcast) to announce the buzzworthy news in the most impactful manner.
Strategy: Create highly public, third-party endorsements by producing a high-profile kickoff event featuring Iowa’s most recognized individual – the governor – along with the Chairman and CEO of Mediacom. Leverage the nation’s fastest endorsement across all multimedia touchpoints to generate momentum and firmly establish momentum around this best in class designation.