NV Energy / PowerShift
The persuasive power of personality.
Goal: In one of the nation’s most diverse states, NV Energy needed to increase customer engagement and position itself as an energy provider that can help consumers save energy and money through its new portfolio brand, PowerShift.
Strategy: Introduce a friendly and approachable ingredient to the NV Energy brand through the creation of a helpful and knowledge spokesperson. Use the spokesperson to build brand awareness and communicate PowerShift’s energy-saving benefits in an easy-to-understand manner – from TV and print to email and direct mail.