Redekers / Grand Opening
A bigger, better shopping experience.
Goal: In 2015, Redekers opened the doors of its newly built home furniture and flooring store. The family-owned business wanted to showcase the location’s greatest assets and differentiators, generating a buzz that would pull in customers from across the state.
Strategy: Build a compelling brand story around the unique in-store shopping experience. Highlight the building’s one large open showroom and abundance of natural light which allows customers to more accurately choose the furniture and finishings for their home. Utilize dramatic drone footage to showcase the size and scale of the new store as well as the vast selection of premium products.