Xtream / Branding & Launch
Taking in-home entertainment to the Xtream.
Goal: Mediacom wanted to create an instant buzz around their latest in-home entertainment package, Xtream. The new product brand needed to evoke superior performance and ease of use, effectively generating broad interest and curiosity with prospects, all the while staying true to the overarching Mediacom brand.
Strategy: Bring forward a higher level of stylish design and an elevated voice to instantly distinguish the new product brand from the rest of the category while also conveying an exclusivity not found in its existing portfolio. Leverage a set of related descriptions like seamless, flexible and game-changing to project an image of a superior product experience.