Aaron Kennedy

CEO

Being a student of life, I’ve gained insight from a wide range of experiences including cooking from scratch, running marathons, owning racehorses and building a business — just to name a few. When you intermix creative thinking with a plan for performance, the outcome tends to be rewarding on many different levels. Luck never hurts either. 

In the advertising business, curiosity about everything in life is a huge advantage. We’re always seeking out new information and inspiration to get to the heart of what truly sells — because more than 90 percent of selling happens at a down-deep emotional level, not in the brain. To understand and embrace that reality is the shortest path to inventing desire and, in turn, driving performance.