Flynn Wright - Advertising, Marketing, Public Relations, Research, Digital

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Fundamentally Speaking: Creative Testing

Getting feedback from your target audience can be valuable at various stages of the development process – and creative testing is one of the best methods. So, let’s look at the different options for creative testing. Most importantly, please refer to the questions on the back to help you determine if, and when, testing...

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Here, There, Everywhere

Stop us if you’ve heard this one: It takes seven impressions before your marketing message resonates with customers. But did you know frequency marketing doesn’t have to burst your budget?

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Make the Right Call

You’ve coordinated a comprehensive photoshoot. Undertook meticulous writing, design and proofing. And aggressively negotiated the media placement. Congrats, you have a bright, shiny new marketing campaign. But ultimately, its success in the wild can boil down to a handful of often overlooked words — your call to action.

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