The amped-up look and sounds of a city where "Only The Ss Are Silent."
Brand Identity, Campaign Development, Integrated Media Planning, Photography & Cinematography, Motion Graphics & Animation, Guerrilla Marketing
Not so hush-hush these days. The Greater Des Moines Convention & Visitors Bureau was founded in 1908 to say, hey, visit the greatest city on earth. A hundred-some years later, the bureau rebranded as Catch Des Moines and launched their most successful tourism campaign ever. That’s when they asked us to develop the next evolution of their brand and come up with a new, even more successful campaign.
Have you heard? To make sure the city was heard all around the Midwest, we introduced these elongated exclamations, almost like they were taken straight out of visitors’ mouths. They could be seen as all-caps headlines in print or heard as awe-struck dialogue in video.
Yes, it’s the best. To help visitors find the must-stop spots in the city (and make sure they want to come back for more), our teams launched “Des Best of Des Moines,” a series of lists featuring only the best restaurants, bars, attractions, boutiques, etc.
