Embracing the struggle and the grind in a campaign for farm families.
Campaign Development, Integrated Media Planning, Photography & Cinematography, Motion Graphics & Animation, Direct Mail
Agriculture is never easy. As a leader in drainage water management solutions, ADS and their customers play a critical role in improving the yields of farm families across the nation. But nothing in ag ever comes easy. Through conversations with contractors, we learned that embracing this struggle was part of the industry’s identity. And we knew that was a story deserving to be told.
Always worth it. Instead of skirting around the inevitable setbacks or difficult days, we followed the lead of those contractors and embraced them. Our campaign captured teachable moments and tested patience — to ultimately show challenges turning into cherished memories. It proved to be an honest, relatable story that helped the hardworking ag industry remember why it’s always “Worth The Work.”
Game ready. While farmers are the face of the ag industry, it’s easy to overlook those who also sacrifice during harvest season: farm families. To help farmers enjoy some quality time with their families, we developed and delivered these ADS-branded game night bundles. Everyone knows the adage about treating customers like family, but it’s even better to treat customers’ families like family.
