Flynn Wright Primary Contact
Aaron Kennedy akennedy@flynnwright.com
515-554-5738
OVERVIEW
Preliminary discussions between Iowa’s top casino (Prairie Meadows) and the state’s top advertising firm (Flynn Wright) appear to be opening doors for a collaborative effort to create an energized and effective multi-media advertising campaign to refresh and relaunch live racing this spring. The new campaign would be video-centric in design but would also feature a roster of supporting deliverables including short-form social video, digital display, traditional and unconventional outdoor, social media framework and more.
The Flynn Wright is working on a formal project outline and estimate working under a framework that is design to not exceed $150,000 for all creative campaign deliverables. This plan will be built around three primary television commercials with initial creative continuity to be ready at least two weeks ahead of opening weekend at the start of May.
Ahead of that formalized plan and estimate, Flynn Wright wanted to provide the Prairie Meadows team with some example multi-media creative campaign that involved many of the team members that will be assigned to work with Aaron & Julie on this important initiative.
CATCH DES MOINES
The amped-up look and sounds of a city where "Only The Ss Are Silent."
Brand Identity, Campaign Development, Integrated Media Planning, Photography & Cinematography, Motion Graphics & Animation, Guerrilla Marketing
Not so hush-hush these days. The Greater Des Moines Convention & Visitors Bureau was founded in 1908 to say, hey, visit the greatest city on earth. A hundred-some years later, the bureau rebranded as Catch Des Moines and launched their most successful tourism campaign ever. That’s when they asked us to develop the next evolution of their brand and come up with a new, even more successful campaign.
Have you heard? To make sure the city was heard all around the Midwest, we introduced these elongated exclamations, almost like they were taken straight out of visitors’ mouths. They could be seen as all-caps headlines in print or heard as awe-struck dialogue in video.
Yes, it’s the best. To help visitors find the must-stop spots in the city (and make sure they want to come back for more), our teams launched “Des Best of Des Moines,” a series of lists featuring only the best restaurants, bars, attractions, boutiques, etc.
OAK PARK
A truly original dining experience doesn’t start at the table.
Naming, Brand Identity, Photography & Cinematography, Motion Graphics & Animation, Web Development, UX/UI Design, Direct Mail, Public Relations
Sublime simplicity. The concept for what would become Oak Park, from architectural vision to culinary philosophy, was rooted in Frank Lloyd Wright’s Prairie style. To create a consistent experience outside and inside the restaurant, we brought the style’s strong geometry into the logo and borrowed the landscape’s greens, wheats and browns for the color palette. The result is an identity that both reflects and represents a truly original dining experience.
Just a taste of the experience. A series of videos provided a window into Oak Park’s chef team, culinary garden and wine program. We helped serve up the series via video book mailers, delivering them to tastemakers across the country and helping put the restaurant on the map for national recognitions like USA Today’s 2025 Restaurants of the Year.
MEDIACOM XTREAM
Throwing a house party with camera choreography and motion graphics.
Brand Identity, Market Research, Campaign Development, Integrated Media Planning, Photography & Cinematography, Motion Graphics & Animation, Direct Mail
Get your gig on. With a variety of new products hitting the market and a growing field of competitors, we wanted to turn up the excitement around Xtream powered by Mediacom’s new Digital Home technology. From music selection to direct mail cadence, every component of the Digital Home campaign was carefully curated to create an immersive party atmosphere. Even the offer graphics had to be totally on theme.
Shift, slide and see inside. So much of what you see on TV, both in commercials and shows, can only be achieved with high-speed motion-controlled robots. For this campaign, we used these robots to zoom viewers into the next-generation experience of Xtream’s Digital Home technology, busting move after move with camera choreography cued to music.
VERIDIAN CREDIT UNION
Working with Iowa’s top credit union to capture the emotional payoff of monthly promos.
Campaign Development, Integrated Media Planning, Photography & Cinematography, Motion Graphics & Animation
The value of Veridian. In monthly promotions for banking and loan products, Veridian Credit Union goes beyond dollar signs and also features the emotional payoff. Working from concepts developed by Veridian’s team, we solve the visual story, setting up the relationship between characters in 30 seconds (or less), and of course, checking compliance boxes with the offer graphics in between.
Getting more means giving more. After staging and lighting each scene, our crew also captures vertical video and photography with the talent. This turns each month’s promotional offer into its own campaign, keeping Veridian’s team and our team stocked with visual assets, whether we’re introducing the offer to streaming audiences or retargeting with additional benefits via Meta.
Note: These promotional offers are no longer active.