The three little words that continue to position a clean energy pioneer.
Market Research, Integrated Media Planning, Campaign Development, Photography & Cinematography, Motion Graphics & Animation
Clean. Affordable. Reliable. Thanks to the leadership of MidAmerican Energy, Iowa has the greatest percentage of electricity generated from wind in the nation. From the first wind turbines to new natural gas turbines, we’ve connected MidAmerican’s clean energy investments to affordability and reliability. Simply using those three words to anchor campaign tactics has kept messaging transparent and easy to understand.
Save. Save. Save. Beyond building awareness of what MidAmerican is doing to keep the power on and rates stable, we also develop seasonal direct-to-consumer messages with discounts, rebates and energy efficiency education. Whether or not the customer participates, our research shows that these messages increase satisfaction across service areas.
