Mel Peterson

Senior Account Manager

I was born into two sides of advertising — agency and talent. My mother an extroverted community builder with PR/media relationships, and my father a (locally) famous actor and writer. It was only natural I follow in their footsteps with a degree from Augustana University in Communications and Theater, working in advertising and performing when time allows.

I moved to the big cities (Minneapolis & Boston), only to fall in love with a boy back in my hometown of Sioux Falls. My parents are still performing and publicizing, the boy and I are happily married with two, smart and talented girls, Scarlett and Veronica, and a Muppet-looking dog, Ziggy. I love people, music, coffee, and our hometown community.

Did You Know

I don’t like country music, but my go-to karaoke song is Patsy Cline’s “Walking After Midnight”.