insight
Fundamentally Speaking: Creative Testing
Getting feedback from your target audience can be valuable at various stages of the development process – and creative testing is one of the best methods. So, let’s look at...
Unlocking the power of persuasion
We would all like to believe logic can overcome emotion, so much so, that people will often state an opinion that does not truly match what they are actually thinking. It can...
Here, There, Everywhere
Stop us if you’ve heard this one: It takes seven impressions before your marketing message resonates with customers. But did you know frequency marketing doesn’t have to burst...
The evolution of the Influencer
The natural history of “the influencer” is quite remarkable for a phenomenon that’s so widely considered ultramodern. And to be certain, between the proliferation of #sponcon...
See it. Hear it. Believe it. Feel it.
Ninety percent of purchasing decisions are made subconsciously. That means we’re not making decisions logically. We’re relying on our emotions — “feelings.”...
Make the Right Call
You’ve coordinated a comprehensive photoshoot. Undertook meticulous writing, design and proofing. And aggressively negotiated the media placement. Congrats, you have a bright,...
Sound is half the picture
If sound is half the picture, it can also be just as iconic. Consider the fizz in a Coca-Cola commercial. The actual sound isn’t much more than a quick hiss in real life, but...
Star-studded Crew
From capturing cinematic landscapes to sculpting them from scratch, the in-house production studio at Flynn Wright is simply unmatched. You could even compare our star-studded...