A Better Way to be Here, There, Everywhere.
By Jeff Fisher, Senior Creative Manager
Stop us if you’ve heard this one: It takes seven impressions before your marketing message resonates with customers. But did you know frequency marketing doesn’t have to burst your budget?
At Flynn Wright, we implement smarter strategies to meet our clients’ frequency objectives … while maximizing their ROI. Like our self-managed demand side platform (DSP) that gives us tighter control over digital media placements, allowing us to target — and retarget — specific customers. Or our Direct Mail CompanionTM that serves micro-targeted digital ads to the same residences who received direct mail, eliminating wasteful spending and ensuring messaging consistency across channels.
You see — frequency marketing doesn’t have to break the bank. Now, where have we heard that before?