You’re about to go where no brand has gone before
From bold statements to radical new directions, creative testing can eliminate some of the risk involved in pushing the limits of client or market expectations.
You can’t decide what to do
Sometimes it’s difficult to commit to one concept, especially when there’s more than one that might work. But creative testing can help determine which concept will better connect with the audience.
You’re selecting a spokesperson
This investment is a long-term proposition that needs to be carefully vetted. Creative testing should be part of that process to make sure the spokesperson connects with the audience and feels like an authentic representation of the brand.
Your client said so
Some clients will simply have a culture or leadership team that demands additional research – and creative testing can certainly help clients sell concepts internally or feel more comfortable in general.