DARTdpine2022-08-16T16:05:01+00:00 work [page_title] / The Bus is For All of Us Advertising with attitude. To reshape the routines of people ages 18 to 29 who live and/or work downtown, we needed some attitude — positive attitude. Riding the bus is an act of self-care. Focused on the feeling of riding the bus, positioning public transit as an alternative to the cognitive labor of driving. It’s a ride, not a drive. Messaging, supported by visuals that welcomed our audience to discover the low-key luxury of a bus ride.