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[page_title] / The Bus is For All of Us
![DART-Header DART – Good things come to those who ride.](https://www.flynnwright.com/wp-content/uploads/2022/08/DART-Header.jpg)
Advertising with attitude.
To reshape the routines of people ages 18 to 29 who live and/or work downtown, we needed some attitude — positive attitude.
Riding the bus is an act of self-care.
Focused on the feeling of riding the bus, positioning public transit as an alternative to the cognitive labor of driving.
It’s a ride, not a drive.
Messaging, supported by visuals that welcomed our audience to discover the low-key luxury of a bus ride.