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[page_title] / Cyclones Everywhere
![hero-isu-alumni-association](https://www.flynnwright.com/wp-content/uploads/2018/04/hero-isu-alumni-association.jpg)
#CyclonesEverywhere
Goal: Make ISU’s 250,000 global alumni base feel more connected and motivated to be a part of the school’s alumni association regardless of life stage or geographical location.
Strategy: Develop a welcoming visual approach and personality for the brand that celebrates the lifelong connection between ISU graduates and encourages constant engagement. Rally alumni around a new tagline that also serves as a hashtag on multiple social media platforms, thus creating a global community of ISU grads.