Goal: Make ISU’s 250,000 global alumni base feel more connected and motivated to be a part of the school’s alumni association regardless of life stage or geographical location.

Strategy: Develop a welcoming visual approach and personality for the brand that celebrates the lifelong connection between ISU graduates and encourages constant engagement. Rally alumni around a new tagline that also serves as a hashtag on multiple social media platforms, thus creating a global community of ISU grads.