Make the Right Call
By Jeff Fisher, Senior Creative Manager
You’ve coordinated a comprehensive photoshoot. Undertook meticulous writing, design and proofing. And aggressively negotiated the media placement. Congrats, you have a bright, shiny new marketing campaign. But ultimately, its success in the wild can boil down to a handful of often overlooked words — your call to action.
A brand ad without a strong CTA — it’s like reading the dinner menu without ever placing your order. So how do you make sure that TV spot, print ad, email or direct mail is working as hard in market as you did to build it? Try implementing these tried-and-true call-to-action tactics.