To save the universe from CGI bad guys, you’ve gotta assemble the best possible squad of superpowered people — and making commercials isn’t much different.
From capturing cinematic landscapes to sculpting them from scratch, the in-house production studio at Flynn Wright is simply unmatched. You could even compare our star-studded crew to dedicated production companies across the galaxy and we’d still shine bright.
Of course, every mighty ensemble needs an origin story, and although this one doesn’t start with a radioactive Adobe program, it’s nonetheless marvelous. Because, less than a decade ago, this team didn’t exist.
The dawn of our video team was, approximately, seven Spider-Man movies ago … in 2014. That’s when we looked at the way the industry worked and decided to do things, well, different. So, we brought in Sarah Sheldon, a master of the nitty-gritty, to be the first-ever agency producer at Flynn Wright. In her all-knowing role, Sheldon handles the heavy lifting on the production side of things, managing mountains of minuscule details, so the creatives are free to focus on scripts and scenes.
Agency producers are still something of a rare beast, but five years ago that kind of commitment to in-house production was unprecedented in Des Moines. Now, other agencies in other states are moving in the same direction. But it’s not like we set out to be trailblazers. We just wanted to deliver great work to our clients — and this evolution in production provided total control over the creative process.
It’s an investment in talent and bat-like gadgets that’s become vital with the rise of digital video. Right now, we’re wrapping up construction on new edit bays for each of our video editors. These soundproofed suites will be awesome for audio mixing, perfect for color grading, and generally great for solving creative differences in *ahem* a diplomatic manner. Because, even though we were ahead of the trend, we can’t take a breather if we want to keep our position at the head of the pack.
But that’s enough talk about how the world’s greatest audiovisual superteam came to be. Meet the actual brains and eyeballs behind our blockbuster spots. These are the high-flying folks who have the pulse of the moment and imaginations running wild about what’s next.